-> JSON is text-based open standard designed for human-readable data interchange.
->A Web data publishing format that is designed to be both easily human — and machine — readable.
->Simple format for data exchange over the internet (used as an alternative to XML)
->The JSON is used for data interchange between programs, an area in which the ubiquitous XML is not too well-suited.
->it’s largely adopted and supported by the most part of programming languages.
->it’s a language-independent format..
->can be compressed in one line to reduce stream size.
->can represent the most part of standard objects.